Case Study: Länsförsäkringar Fastighetsförmedling doubles Google Maps conversions with PinMeTo

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Preview of the Länsförsäkringar Fastighetsförmedling Case Study

Länsförsäkringar Fastighetsförmedling doubles Google Maps conversions with PinMeTo

Länsförsäkringar Fastighetsförmedling, a major Swedish real estate agency, faced challenges in managing its local online presence across its 190 offices. Its primary issues included inaccurate and duplicate Google listings that confused its brand with a sub-brand, difficulty in publishing localized social media content for property listings, and the manual, time-consuming effort required to manage customer reviews. To address these challenges, the company turned to PinMeTo for a solution.

PinMeTo provided its Listings, Reviews, and Posts tools to centralize and automate the real estate agency's local marketing. This solution cleaned up location data, enabled bulk publishing of localized social content, and streamlined the review management process. As a result, Länsförsäkringar Fastighetsförmedling achieved a 2.5x increase in website visits, a 2x increase in calls to its offices, and a 1.5x increase in direction clicks on Google Maps, significantly enhancing its online visibility and customer engagement.


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