Case Study: Pošta Slovenije boosts branded search visibility with PinMeTo

How the Post of Slovenia built a "Near me" brand experience

Pošta Slovenije, Slovenia’s postal service, needed a better way to manage location data across nearly 500 locations, many of which were run by independent entrepreneurs and frequently changed opening hours and addresses. To improve visibility where customers actually search, the company turned to PinMeTo’s local marketing and location management platform.

PinMeTo helped Pošta Slovenije centralize and automate location updates, implement a consistent naming structure, connect their store locator, and improve data quality across search and map platforms. The result was a 23% increase in branded searches within one year, indicating stronger local visibility and a smoother “near me” brand experience; according to Pošta Slovenije, PinMeTo also greatly reduced manual work.

Pošta Slovenije

Tadej Bokan

Digital Marketing Manager