Case Study: Smile Tandvård achieves 8x more direction clicks with PinMeTo

How Smile Tandvård Achieved 8x More Direction Clicks with Dental Clinic SEO

Smile Tandvård, a multi-location dental clinic in Sweden, needed a better way to manage its local SEO and online reputation across 62 clinics. The team was looking for a more efficient process for keeping Google Business Profiles accurate, handling reviews, and improving local visibility, and used PinMeTo’s local SEO and review management tools to support that work.

PinMeTo helped Smile Tandvård roll out tailored local SEO enhancements, including optimized clinic descriptions, accurate business information, keyword-rich location content, and a structured Google Posts plan. The results were strong: one clinic grew from 11 to 122 five-star reviews in six months, and Smile Tandvård achieved 8x more direction clicks across its clinic network.

Smile Tandvård

Sofia Svensson

Marketing Project Leader