Case Study: Borås Stad boosts local visibility with PinMeTo

How Borås Stad Gained 60% More Direction Clicks in 3 Months by Boosting Their Municipality’s Digital Presence

Borås Stad, the municipality of Borås, faced a challenge with fragmented and outdated location information across multiple digital platforms. Different departments managed schools, libraries, parks, and other facilities independently, which led to inconsistent contact details, opening hours, and other public information. Borås Stad turned to PinMeTo and its Listings tool to help bring order to its municipal digital presence.

With PinMeTo’s Listings platform, Borås Stad enabled decentralized management with central oversight, allowing more than 12 users to update location data while keeping information consistent across Google, Facebook, Apple Maps, and other channels. Nine months after onboarding, PinMeTo helped Borås Stad achieve a 59% increase in mobile Maps views, a 60% increase in website visits, and a 30% increase in Google Maps actions.

Borås Stad

Julia Karlsson

Web Strategist