Case Study: Biltema boosts local engagement with PinMeTo

How Biltema Multiplied Their Local Engagement and Redefined Local Marketing in Retail with PinMeTo

Biltema, a Nordic automotive retail brand with 60+ locations, needed a better way to manage location data, local social media posting, and customer interactions across multiple countries. With duplicate and inaccurate listings, a fragmented posting workflow for 80+ store managers, and manual customer support processes, Biltema turned to PinMeTo’s location marketing platform, including Listings, Posts, and Conversations.

PinMeTo helped Biltema centralize and clean up its location data, streamline localized Facebook posting, and manage reviews and customer inquiries from one place. The impact was strong: Biltema reported a 140% increase in views, a 170% increase in direction clicks, and a 120% increase in calls across its Nordic retail locations.

Biltema

Johan Gerdevåg

Marketing Director