Case Study: Barnardo's multiplies organic reach with PinMeTo

How Barnardo’s Multiplied Organic Reach on Google & Facebook

Barnardo’s, the UK’s largest children’s charity by charitable expenditure, needed a better way to manage and promote its 600+ charity retail stores online. It faced challenges with local discoverability, inconsistent location data, unclaimed Facebook pages, and the need to centralize community engagement across multiple channels. To solve this, Barnardo’s partnered with PinMeTo and began using its Listings, Posts, and Conversations products.

PinMeTo helped Barnardo’s claim and manage local store listings and Facebook pages, streamline localized content publishing, and centralize reputation management in one dashboard. The impact was significant: within 3 months of onboarding, Facebook organic views increased 3.5x, likes rose 10x, and organic reach grew 6x. PinMeTo also made day-to-day management easier for the team, improving efficiency across their network of stores.

Barnardo's

Leigh O' Mahony

Content Executive