Case Study: Fredrik & Louisa achieve 180% more Google visibility and 1063% more Facebook impressions with PinMeTo

Fredrik & Louisa is a Norwegian beauty products retailer with 50 locations across Norway

Fredrik & Louisa, a Norwegian beauty products retailer with 50 locations, struggled with time‑consuming, inconsistent local social and listing management—marketing coordinator Ulrikke Frøshaug had to log into or ask store managers to update each location. They engaged PinMeTo to streamline and centralize their local listings and social posting using the PinMeTo platform.

PinMeTo’s Customer Success Team integrated and cleaned up all locations across Google, Facebook, Foursquare, Here and Apple Maps, enabled unified Brand and Local Pages, Location Posts, and the Listen & Respond review workflow so the brand could manage everything from one place. As a result, appearances in Google search results rose 180%, Google actions (clicks, calls, directions) increased 61%, Facebook local impressions jumped from 16k to 186k (+1063%), and indirect search discovery improved from 84% to 93%, driving more store visits while saving the marketing team time.

Fredrik & Louisa

Ulrikke Froshaug

Marketing Coordinator