Case Study: Driver Hire Australia achieves 32% higher mobile search visibility with PinMeTo

Driver Hire Australia grows mobile search visibility 32% with PinMeTo

Driver Hire Australia, a staffing and recruitment franchise network with over 60 offices, faced the challenge of maintaining a consistent and accurate local online presence across its decentralized structure. Outdated listings, poor review response rates, and no single view of performance were diluting their brand visibility and frustrating local customers. They partnered with the vendor PinMeTo to use its platform for centralized listings and reputation management.

The solution from PinMeTo provided central oversight while allowing local franchisees to retain ownership of their listings. This two-tiered approach led to significant results: a 32% increase in mobile search visibility for established offices and a dramatic improvement in review response rates from 54% to 87%. Furthermore, new offices with no previous digital footprint became highly findable, generating an average of over 1,400 views and 500 engagement actions per location through organic search.

Driver Hire Australia