Case Study: Capio achieves 21x website clicks with PinMeTo

Capio boosts website clicks 21x with PinMeTo

Capio, a leading Nordic healthcare provider with over 400 locations, faced significant challenges in managing its local online presence. The company struggled with inconsistent and duplicate business listings on platforms like Google and Facebook, making it difficult for patients to find accurate information. Additionally, manually monitoring and responding to reviews across all locations was a time-consuming burden for its staff. Capio turned to the vendor PinMeTo, specifically using its Listings and Conversations products, to gain control over its data.

PinMeTo provided a centralized platform for Capio to manage all business information, resolve duplicate listings, and streamline the process of responding to patient reviews and publishing local content. The implementation of Single Sign-On (SSO) simplified access for over 70 local users. As a result of using PinMeTo, Capio achieved a massive increase in local engagement, including 21 times more website clicks, 29 times more calls, and 44 times more direction requests to its clinics.

Capio