Case Study: Mekonomen improves local SEO and location management with PinMeTo

Boosting Customer Experience Through Location Marketing for Automotive Industry

Mekonomen, a large automotive brand with 1,000+ locations across Sweden, needed a better way to keep workshop and parts store information accurate and visible in local search. To improve the customer journey and help drivers find reliable “workshop near me” results, Mekonomen worked with PinMeTo and MediaCom/GroupM, using PinMeTo local SEO software to centralize listings, reviews, and location data management.

PinMeTo enabled Mekonomen to collect location updates centrally, review changes before publishing, and manage customer reviews at scale across search engines and social platforms. The result was more efficient location marketing, stronger brand consistency, and improved local SEO and digital visibility for Mekonomen’s automotive network, while freeing local shops to focus on customer service.

Mekonomen

Zahra Alikahi

Head of Owned Media CX & Tech