Case Study: Bilia achieves brand consistency across 20+ car brands with PinMeTo

Bilia scales brand consistency across 150+ locations with PinMeTo

Bilia, one of Northern Europe's largest car dealers, faced a challenge in managing the online visibility and brand consistency for its 150+ locations across numerous car brands. Frequent acquisitions and a complex brand structure created difficulties in efficiently rebranding dealerships and updating local data like opening hours without losing search visibility. They turned to vendor PinMeTo for a solution using its location management tools and API.

PinMeTo implemented its Listings API to automate updates from Bilia's internal systems, provided dedicated support for rebranding projects, and used its Conversations tool to manage customer reviews. This solution gave Bilia centralized control and local flexibility, ensuring a reliable digital structure. As a result, Bilia achieved enhanced online visibility, maintained brand consistency, and gained a scalable workflow to support future acquisitions without losing digital accuracy.

Bilia