Case Study: Barnardo's achieves 6x organic reach with PinMeTo

Barnardo's boosts organic reach 6x with PinMeTo

Barnardo's, the UK's largest children's charity, faced the challenge of managing the online presence and local visibility for its 600+ retail stores. Key issues included unclaimed Facebook pages, inconsistent location data, and a lack of a centralized tool to manage community engagement. They partnered with vendor PinMeTo to address these hurdles in their digital marketing strategy.

Using PinMeTo's Listings, Posts, and Conversations tools, Barnardo's streamlined its location data management, claimed all local Facebook pages, and centralized its social media and community interaction processes. The solution from PinMeTo delivered significant results, achieving a 6x increase in organic reach, a 10x increase in likes, and a 3.5x increase in organic views across their store network within months of onboarding.

Barnardo's