Case Study: AVIA Boosts Local Search Visibility with PinMeTo

AVIA Petrol Stations Hit Higher Sales Targets by Switching to PinMeTo

AVIA, a petrol station network operating across 15 countries and 3,075 locations, needed to improve its online presence to win more local searches and foot traffic. The company was looking for a better location management tool than its previous solution, because motorists typically choose the nearest station or search online rather than staying brand loyal. PinMeTo’s listings and visibility optimization platform was brought in to help strengthen AVIA’s local search performance and brand visibility.

PinMeTo centralized AVIA’s location data, connected key networks, supported fast onboarding, and helped train the AVIA team to manage listings consistently across markets. The results were strong: AVIA doubled and tripled local search metrics in different countries, increased direction clicks in Spain by nearly 80% (from 52.7K to 94.4K), and grew actions taken in Switzerland by about 50% (from 21.4K to 31.9K). According to AVIA, PinMeTo also improved Google click rates and visibility, helping drive more sales.

AVIA

Samuel Hartmann

Brand & Project Manager