Case Study: K12 Inc achieves nationwide media coverage and student storytelling impact with Pinkston Group

K12 Inc secures 2,400+ stories in 2 years with Pinkston Group

The customer, K12 Inc., a technology-based education company, faced the challenge of raising regional awareness for its online school programs by highlighting the unique stories of its diverse student body. To manage this, they enlisted the vendor, Pinkston Group, to run a comprehensive storytelling and media placement program.

Pinkston Group developed a custom process to vet and craft hundreds of student stories, securing over 2,400 media placements in print, broadcast, and online outlets. This included more than 1,200 TV segments and stories in over 500 local newspapers, plus national coverage. The campaign's success led to an expanded role for Pinkston, supporting strategic communications across all of K12's divisions.

K12 Inc