Case Study: HawkEye 360 boosts media coverage and credibility with Pinkston Group

HawkEye 360 raises over $300 million with Pinkston Group

HawkEye 360, a company that collects intelligence from space, faced the challenge of moving beyond trade media to secure mainstream press coverage after its initial success. Its legacy PR firm had generated limited attention, and space reporters were not fully engaged with its disruptive story for the federal government. The company engaged the Pinkston Group for strategic communications to overcome this.

Pinkston pivoted by cultivating relationships with intelligence reporters from top-tier outlets like the New York Times and Wall Street Journal. The strategy involved bringing reporters to HawkEye 360's headquarters for exclusive briefings with executives on unreleased insights. This approach secured major features that blended company news with thought leadership. Over a three-year engagement, Pinkston secured hundreds of media hits, which contributed to heightened brand awareness and credibility. This visibility helped HawkEye 360 raise over $300 million in funding and win significant contracts with U.S. government agencies.

HawkEye 360