Case Study: American Battle Monuments Commission boosts D-Day 80 awareness with Pinkston

American Battle Monuments Commission boosts earned media mentions 600% with Pinkston

The American Battle Monuments Commission (ABMC) faced the challenge of amplifying its mission and reaching global audiences for the 80th anniversary of D-Day. To meet this goal, ABMC partnered with vendor Pinkston Group for a comprehensive communications campaign that included earned media, social media, and video production services.

Pinkston implemented a strategic initiative that included securing media interviews, placing op-eds, creating impactful videos, and disseminating content across social platforms. The results were substantial, including a more than 600% increase in earned media mentions, an 80% rise in video views, and a nearly 40-fold surge in social media click-through rates compared to the previous anniversary. Pinkston's efforts also drove significant audience growth and achieved a strong 7.3% engagement rate.

American Battle Monuments Commission