Case Study: Stryker builds a 4.27 million-impression breast cancer awareness campaign with Pinkston Digital

Stryker reaches 4.27 million women with Pinkston Digital

The customer Stryker, a leader in medical technology, faced the challenge of building awareness and becoming a trusted voice for its breast cancer surgical treatment options among at-risk women. To address this, the vendor Pinkston Digital was engaged to create a campaign that would connect with women during an intensely personal and difficult period.

Pinkston Digital implemented a story-driven awareness campaign named "Courage to Live" for Stryker. The solution included a dedicated microsite, original films, a robust social media strategy, and influencer engagement to share real patient stories and educational resources. The campaign achieved a significant measurable impact, including a digital reach of over 4 million women, 2 million video views, and engagement rates on social platforms that far exceeded Stryker's benchmarks.

Stryker