Case Study: Naviance achieves a more flexible, scalable website with Pinkston Digital

Naviance - Customer Case Study

Naviance, a college and career readiness platform by Hobsons, required a website revamp to support a new curriculum launch and reposition its existing products. The company needed a more flexible site architecture, the ability to add gated resources, and standalone landing pages. They engaged vendor Pinkston Digital to address these challenges.

Pinkston Digital conducted extensive discovery, including user interviews, to inform a new site structure and user experience. They implemented a custom CMS to create a modular, flexible publishing platform and introduced targeted pages for sales and support. The vendor delivered a vastly improved web design on time and on budget, which educated the market on Naviance's offerings and scaled to meet the needs of their fast-growing business.

Naviance