Case Study: CTW boosts in-game advertising performance with TiDB Cloud from PingCAP

CTW Inc triples database throughput with PingCAP

CTW Inc., a Japanese mobile game and internet service provider, faced significant challenges with their previous Amazon Aurora and Redshift solution. Their advertising business required real-time data updates for accurate user positioning, but their database struggled with maintenance, inefficient online DDL operations, and an inability to handle data replication effectively. This prevented them from meeting their one-second data reflection requirement for their advertising AI system.

PingCAP implemented its fully-managed TiDB Cloud service as a solution. The HTAP database provided MySQL compatibility, horizontal scalability, and high availability, allowing CTW to run data services and analytics in a single platform. The results were a tripling of throughput compared to Aurora, the elimination of data latency, and significantly improved analytics performance. This led to a better advertising data service, which helped CTW reduce customer acquisition costs.

CTW Inc