Case Study: Thrifty Car Rental boosts conversions with PING Works and Sitecore website revamp

Thrifty Car Rental boosts conversion and order value with PING Works after a 9-month Sitecore revamp

The customer, Thrifty Car Rental, faced the challenge of needing a complete revamp of its website and complex booking engine, including a migration from its existing Open Text CMS. The vendor, PING Works, was engaged to undertake this ambitious project to redesign the site and improve its digital platform.

PING Works implemented a solution by placing a team on-site for nine months to fully redesign and develop a responsive website, migrating it to the Sitecore CMS. The results were highly successful, with the site over-performing on key KPIs, including a measurable increase in conversion rate and order value across all devices post-launch.

Thrifty Car Rental