Case Study: Purina achieves a refreshed, flexible digital experience with PING Works

Purina launches next-generation Purina.com.au with PING Works after 10 years of partnership

Purina invited PING Works, a vendor with a decade-long relationship with its parent company, to lead a comprehensive redesign and rebuild of its Purina.com.au website. The challenge was to create a next-generation digital platform that would serve the brand's online needs.

The solution from PING Works included a full brand refresh, streamlined user experience, and a development build using Sitecore 9. They implemented a custom, reusable component library for efficient future updates and integrated customer identity management. The result was a stunning, flexible new website that provided a fresh look and a robust platform for Purina's associated brand sites.

Purina