Case Study: MDA National improves user engagement with PING Works website upgrade and personalisation

MDA National boosts users 93% with PING Works

PING Works was engaged by MDA National, a medical defense organization, to address the challenge of enhancing its brand awareness, improving the member experience, and supporting lead generation through a major website upgrade. The project also aimed to improve the internal content workflow.

The solution provided by PING Works involved a complete scoping, design, and build of a new Sitecore CMS-based website from scratch. This included implementing personalization to target content to members. The results were remarkable, with a 93% increase in users and a 57% increase in sessions. User engagement also improved dramatically, evidenced by a 60% increase in average session time and a 45% decrease in bounce rate.

MDA National