Case Study: McGrath achieves personalized digital transformation with PING Works

McGrath displays 80,000 properties in real time with PING Works

The customer, McGrath, is an estate agent that approached PING Works with the ambition of digital reinvention. Their challenge was to fundamentally redesign the user experience and user interface of their website and develop it on the Sitecore platform to enable personalized interactions with their diverse audiences.

PING Works delivered a cutting-edge Sitecore CMS solution featuring a new UX/UI design, insightful content strategy, and real-time CRM integration. The results included a robust website capable of displaying 80,000 properties at any one time and personalizing content for users, successfully expressing the McGrath brand DNA.

McGrath