Case Study: Experience Gold Coast boosts tourist engagement with PING Works

Experience Gold Coast boosts leads to industry 400% with PING Works

Experience Gold Coast, a tourism organization, partnered with PING Works to build a new website. Their challenge was to showcase the region's attractions and events, convert visits into bookings for local businesses, and provide a mobile-first, visitor-focused experience that was quick to load and easy to navigate.

PING Works implemented a mobile-first solution using the Sitecore CMS, featuring dynamic content and seamless third-party integrations. The results were significant, with leads to industry increasing by over 400% and lead conversions by over 80% year on year. The website also won the 2023 Sitecore Experience Award for its powerful tech stack integration.

Experience Gold Coast