Case Study: Leading U.S. Retailing Company achieves web-scale identity management and unified data governance for 98M customers with Ping Identity

Leading U.S. Retailer Solves Giant Data Management Maze

A leading U.S. retailer — the country’s second-largest — was managing more than 98 million customer identities as it expanded omni-channel touch points and services. Fragmented data across seven sources and an aging IAM system left customers with disjointed experiences, no SSO or preference/privacy management, governance gaps, performance limits, and an inability to restrict or leverage customer attributes consistently.

The retailer implemented the Ping Identity Platform to replace its WebSphere Commerce Server, adding SSO, modern MFA, preference management, directory services, data access governance, and end-to-end security. The result: web-scale performance for 98M+ identities, a unified customer view that enables personalization and higher conversions, controlled access to sensitive attributes, faster cloud app deployments, seamless customer experiences, and stronger governance and audit compliance.