Case Study: Leading U.S. Cable Providing Company achieves secure, scalable SSO and faster service activation for millions with Ping Identity

Cable Provider Channels Customer Experience, Delivers Innovation

A leading U.S. cable provider sought to expand product offerings and personalization but was held back by a costly, inflexible third‑party identity solution. Data silos and multiple logins created poor customer experiences, integrations were complex and expensive, and periodic instead of real‑time synchronization slowed service activation for new accounts and devices.

Ping Identity’s CIAM centralized identity management with federated SSO, social login, a highly scalable directory, real‑time synchronization, and APIs for faster app deployment. The in‑house solution reduced costs, sped time to market, enabled personalized experiences, and gave millions of customers (two million+ reported) rapid, secure access to TV, movies and live streams across multiple devices while shortening activation times.