Case Study: BlueCross BlueShield of Tennessee achieves 60% faster SSO deployment and improved member experience with Ping Identity

Bluecross Blueshield of Tennessee upgrades member experience

BlueCross BlueShield of Tennessee (BCBST), the state’s largest health plan serving about 3.3 million people, needed to modernize its member identity and access systems. Multiple legacy solutions—including an outdated Active Directory, Symphony, and homegrown tools—couldn’t synchronize data, provide fine-grained governance, or meet new requirements for identity lifecycle management, user separation, and improved member portal experiences.

BCBST implemented Ping Identity’s unified, standards-based platform—SSO, access management, MFA and PingDirectory—to centralize member data, streamline authentication, and enforce access governance. The incremental deployment cut the need for custom coding and reduced partner SSO configuration time by nearly 60%, enabled richer personalized member experiences, strengthened security, and lowered multi-vendor complexity and costs, earning positive user feedback.

BlueCross BlueShield of Tennessee

Tim Skinner

Manager of Cyber Security