Case Study: Friends of the Earth Scotland drives climate campaign engagement with Ping Creates satirical animation

Friends of the Earth Scotland reaches thousands in days with Ping Creates

Friends of the Earth Scotland, a leading environmental charity, needed to create compelling content to challenge misleading green technologies and simplify complex climate science for their engaged audience. They partnered with Ping Creates to produce two satirical animated films that could cut through online noise and inspire public debate, reflecting the organization's passionate and radical tone.

Ping Creates developed two short films featuring slick corporate reps whose pitches for carbon capture and hydrogen energy backfire spectacularly. Using a snappy cut-out animation style and sharp voice performances, the vendor delivered an accessible and humorous critique. The films were launched across the client's social platforms, quickly reaching thousands of viewers and successfully motivating them to question techno-fixes and support real climate solutions.

Friends of the Earth Scotland