Case Study: Amway India simplifies digital payment acceptance with Pine Labs

Helping Amway India take giant strides in digital payment acceptance

Amway India, a leading direct-selling company with 150+ shops across India, wanted to simplify payment acceptance and reduce checkout complexity. The retailer faced issues with multiple PoS machines at cash counters, a cumbersome process, and calculation errors by cashiers, and turned to Pine Labs for a more streamlined payment solution.

Pine Labs implemented a smart, portable PoS device that could accept multiple payment modes, including mobile wallets, QR codes, debit/credit cards, loyalty points, and later EMI transactions, while integrating seamlessly with Amway India’s billing system. As a result, Amway India achieved smoother transactions, better cost optimization, and a more complete PoS setup across all stores, with the company noting Pine Labs’ strong service and quick turnaround time.

Amway India

KV Hariharan

Chief Executive Officer