Case Study: a large natural crystals and gemstones selling company boosts Amazon discoverability and conversions with PIMworks

How PIMworks helped an Amazon Retailer improve product discoverability and increase conversions.

A large natural crystals and gemstones selling company faced difficulties improving product discoverability on Amazon amidst fierce competition. Their challenges included interrupted optimization from catalog changes, the high cost of search engine marketing, and a lack of competitor analysis. They engaged PIMworks to address these issues.

PIMworks solved this by analyzing product listings, generating and structuring keywords, and monitoring performance. This approach infused product content with optimized search terms. The results were significant, including a slot in the Amazon Buy-box, optimized ratings, and a massive increase in sessions and page views ranging from 50% to 250%, which led to increased sales.