Case Study: ZGONC achieves higher online sales and 14% faster time-to-market with Pimcore

ZGONC - Customer Case study

ZGONC Handels GmbH is an Austrian specialty retailer for tools, machinery, construction and garden equipment with 35 locations, ~16,500 products and €70M+ turnover. After seven years their website was outdated and stakeholders (internal teams, search and payment partners) piled up diverse requirements, creating complex backend integration needs and a to‑do list requiring a more automated, purchase‑focused online store with features like watch lists, 360° animations and in‑store reservations.

Elements implemented a Pimcore solution—PIM, MDM, DAM and Digital Commerce—plus a bilingual supplier portal, reporting and a performance‑oriented infrastructure to manage product data, assets and personalized transactions. Within days of go‑live sales and orders rose, time‑to‑market improved by 14% and e‑commerce conversions reached 1.6%; ongoing work includes web‑performance optimization and online integration of ZGONC’s customer club.

ZGONC