Case Study: Weingut MARTINSHOF achieves digital marketing transformation and automated publishing with Pimcore

Winery digitalizes marketing and automates publishing

Weingut MARTINSHOF, a third-generation winery in Rheinhessen, needed to centralize and manage complex product data — approvals, certificates and test results — and deliver that information consistently across channels, from the website to printed materials and event lists. The team also required on-demand label production via Web2Print to support marketing and sales activities.

Working with Woell and Pimcore (PIM/MDM, DAM and DXP/CMS), MARTINSHOF centralized all product data in Pimcore, automated exports for web and print production, generated event lists, and enabled on-demand label printing. The result: streamlined marketing workflows, automated publishing across channels, and faster, more consistent content delivery.

Weingut MARTINSHOF