Case Study: Deutsche Bahn AG achieves 200% increase in website visitors and a scalable environmental content hub with Pimcore

We’re driving Deutsche Bahn’s green transformation forward

Deutsche Bahn, Germany’s largest rail company, needed a central digital touchpoint for its "Das ist grün" campaign to showcase the company’s environmental commitments. The challenge was to build a seamless, long‑term website that fit national communications while giving editors more flexibility to create and manage rich multimedia content documenting dozens of sustainability projects.

We delivered a Pimcore‑based, scalable content hub and CMS with 35 modular content types, two‑language publishing and tools for videos, interactive graphics and images, bringing over 160 environmental measures into one place. Built in two months and hosted on renewable energy, the site immediately drove a sustained boost in engagement—website visitors rose by 200% and visit duration and pageviews increased significantly.

Deutsche Bahn AG