Case Study: POLITICO achieves personalized, focused messaging for multiple audiences with Pimcore

Website for media company with personalized and focused messaging

POLITICO Pro, the policy-focused arm of POLITICO with about 500 employees, needed a single marketing site that could quickly convey the value of its customized subscriptions to several distinct audiences—Hill staffers, corporate policy teams, communications firms, and other time-pressed Washington insiders—without overwhelming visitors with its wide range of topics and tools.

Pimcore partner Grafik delivered an information architecture and wireframes that guide users to self-select by expertise, highlight prioritized benefits, and present feature-driven experiences with relevant imagery. The result is a focused, credible marketing site that communicates how POLITICO Pro’s timely, customized delivery keeps subscribers a step ahead each day.

Politico