Case Study: Zwiesel Glas achieves centralized, error-free omnichannel product data management with Pimcore

The New Zwiesel Glas Data Centre

Zwiesel Glas, founded in 1872, is a leading international glass specialist producing a wide range of glassware and accessories. To manage this extensive assortment and ensure consistent, high-quality product information, Zwiesel Glas commissioned mds to implement a PIM system that would provide a Single Point of Truth, simplify data maintenance, enrich ERP (SAP) article data, and integrate with a Shopware shop relaunch.

mds implemented Pimcore with an omnichannel-enabled data model, centralizing product and asset data, automating SAP imports and image assignment, and enabling intelligent multi-level discounting. A custom interface preserves the PIM’s hierarchical structure when exporting to Shopware, and automated channel-specific exports keep category structures up to date. The result: drastically reduced errors and maintenance time, faster publishing of sales-ready product information, and a flexible digital database to support ongoing e‑commerce optimization.

Zwiesel Glas