Case Study: Krombacher Brauerei achieves 60% asset-management cost savings and a unified media library with Pimcore

The Krombacher Media Library – a central data pool for all assets

Krombacher, Germany’s largest privately owned brewery with over 7 million hectoliters annual output and a portfolio including Krombacher Pils and licensed brands like Schweppes, faced fragmented, department-specific storage of logos, product images and marketing materials. Multiple agencies and partners relied on decentralized structures and manual processes, creating data silos, high manual effort and inconsistent brand resources across stakeholders.

Basilicom implemented a Pimcore-based digital asset management system as part of Krombacher’s digital experience platform, creating a central data pool that delivers automated file renditions, manual downloads and a retailer-facing media service. The DAM became the single source of truth for 14 brands and roughly 80,000 assets, improving brand consistency, streamlining access for employees and partners, and cutting asset management costs by about 60%.

Krombacher Brauerei