Case Study: Swedteam achieves a unified digital presence and faster catalog updates with Pimcore

Swedteam - Customer Case Study

Swedteam AB is a Scandinavian retailer specializing in hunting clothing sold across Scandinavia and parts of Europe. They struggled with time‑consuming, manual InDesign catalog production, a slow and hard‑to‑update Magento homepage, fragmented product data, a difficult DAM solution, and heavy dependence on a webmaster—issues that led to outdated information, poor user experience and missed marketing opportunities.

By implementing Pimcore (PIM/MDM) with IPM, Swedteam centralized product data, launched redesigned customer and retailer catalogs with richer imagery and editorial content, rebuilt the homepage to better guide buyers, established a social media presence and hosted an external image bank. The result was a stronger brand presence, more consistent and accurate product information across channels, easier proofing and updates, and improved customer experience that drove more business.

Swedteam