Case Study: Suzuki Austria achieves a modern, user-friendly website relaunch with Pimcore

Suzuki Austria launches a modern website with Pimcore and 16,703 media assets

Suzuki Austria, the Austrian subsidiary of the Japanese automotive manufacturer, faced challenges with data maintenance and customer communication. They lacked a centralized system to manage product information for their vehicles and accessories across different departments. To create a modern website with a user-friendly configurator, they partnered with the vendor Pimcore, utilizing its DXP/CMS and PIM/MDM solutions to structure their data.

The Pimcore solution provided a centralized platform for all data, powering the new website and an intuitive vehicle configurator. This enabled easy customization for customers and improved the overall user experience. The implementation, which included CRM integration, led to significantly improved customer communication, more effective lead tracking, and optimized internal processes for Suzuki Austria.

Suzuki Austria