Case Study: Möbel Eichler achieves a stronger online presence and user-friendly asset management with Pimcore

Stronger Presence and User-Friendly Asset Management

Möbel Eichler, a family-run furniture retailer in Wolfwil, needed a stronger, more contemporary web presence to compete with larger stores while showcasing tailored furnishings and locally made products. The company faced the challenge of presenting an extensive product range with many high‑quality images from varied sources, requiring better site structure and simpler asset management.

Using Pimcore DXP/CMS and its DAM, solution partner Brunner Medien built a custom web design with tailored components (e.g., a Logoslider), created SEO‑focused text, and centralized image handling. The result is a clean, intuitive site with user‑friendly CMS and streamlined asset management, and a platform that can be easily expanded with an online shop in the future.

Möbel Eichler