Case Study: Kroftman streamlines eCommerce and boosts inbound leads with Pimcore

Storage Unit Supplier Creates Better Customer Experience With New eCommerce Platform

Kroftman, a large supplier of storage units and tents, struggled to present a diverse and complex product range clearly on its website. An underperforming CMS forced the team to maintain product, price and client data manually in Excel, creating chaotic records; meanwhile market saturation, international expansion needs and mismatched sales contacts (language/specialization) put pressure on sales and customer experience.

By implementing Pimcore (PIM, DXP, MDM) with Youwe’s customized front end, Kroftman centralized product and content management and published a flexible catalog that handles multiple product variables. The new platform and “offer generator” increased inbound leads, freed sales time for higher-value interactions, and delivered a more user-friendly, organized experience that improved customer satisfaction.

Kroftman