Case Study: IDM Südtirol achieves streamlined, 24-hour group booking processing with Pimcore

South Tyrol B2B Tool - Simplification and optimization of the booking process for group travel in South Tyrol

IDM Südtirol – Alto Adige is the provincial development agency (Innovation, Development, Marketing) that promotes sustainable economic growth and internationalisation for South Tyrol’s tourism sector. Faced with time‑consuming, fragmented group accommodation requests handled across many channels and highly individual requirements, IDM together with tourism associations and partner Marketing Factory needed to digitize and streamline group booking enquiries using existing LTS data.

Using Pimcore as a mediation and management platform, the team built a B2B tool that aggregates requests, matches them to LTS-linked accommodation data, automates availability/price queries and forwards compatible offers within 24 hours while providing a booking initiation link and data export for analysis. The result: more than 1,000 hotels now process requests via the tool, over 350 enquiries were mediated in 2020 despite the pandemic, and IDM achieved faster processing, greater transparency and easier collection of market insights (popular destinations, seasons and origins).

IDM Südtirol

Lorena Ruaz

Sales