Case Study: Deuter achieves unified multi-brand commerce and faster market launches with Pimcore

Single digital platform provides integrated commerce solution

Deuter Sport, Ortovox, Maier Sports and Gonso — the outdoor brands in Schwan‑Stabilo Group — needed a flexible, central platform to standardize and speed up their digital commerce. Managing more than 20 country shops in up to five languages had created high redundancy, error‑prone workflows and costly, slow changes because each brand relied on outsourced shop systems.

Pimcore partner Elements implemented a multi‑mandate Pimcore solution (PIM/MDM, DAM and Digital Commerce) so all products, shops and translations are managed in one platform. The integrated B2C multi‑shop with real‑time stock checks enabled data harmonization, faster content and country rollouts, reduced errors and maintenance effort, and made further development quicker and less expensive.

Deuter