Case Study: INTER Allgemeine Versicherung achieves a secure, certified digital portal to drive direct insurance sales with Pimcore

Secure and certified digital portal for insurance group

INTER is a large independent insurance group (over 1,500 employees and a €9.4+ billion balance sheet) preparing to launch a new insurance product marketed and sold directly via a web portal. The challenge was to present multiple product variants in a simple, responsive way that guides visitors through options and encourages policy purchase while meeting security and certification requirements.

Working with Pimcore Gold Partner Quellwerke, the group implemented a secure, certified digital portal built on the Pimcore platform using DXP/CMS, PIM/MDM, Digital Commerce and DAM. The solution delivers a responsive customer journey that simplifies variant selection, supports direct distribution and sales, and centralizes product and asset management to streamline ongoing operations and marketing.

Inter Allgemeine Versicherung