Case Study: Schweppes Deutschland achieves 50% website traffic growth and top Google ranking with Pimcore

Schweppes Deutschland - Customer Case study

Schweppes Deutschland GmbH, part of Krombacher Brauerei, wanted to strengthen its digital leadership in mixed drinks by relaunching its Schweppes.de brand site and building one of the largest cocktail recipe databases in the German-speaking market. The brief was to consolidate beverage data across brands into a single platform, migrate roughly 1,300 cocktail recipes and associated metadata, and complete the move quickly — without jeopardizing the site’s strong Google ranking.

Using Pimcore as a digital experience platform, we created a single point of truth for product and recipe data, built the new site on Krombacher’s white‑label CMS, and staged static recipe pages to validate SEO before full rollout. The first version went live in four weeks and the full project finished in eight; results included +50% website traffic, 1,291 organic keywords, +40% visibility, tens of thousands of monthly recipe users, and 750 newsletter conversions, plus a fast, intuitive editor for ongoing content expansion.

Schweppes Deutschland