Case Study: Intersport RENT achieves improved customer experience and 50% sales growth with Pimcore

Rental Platform Provides Better Customer Experience for Seasonal Skier

Intersport Rent, the online rental arm of Intersport (800+ shops across Europe and Canada), needed a central, country-spanning portal to let customers reserve seasonal ski equipment online and pick it up in-store. The challenge was to build a flexible rental application that handled heterogeneous IT landscapes, integrated with multiple POS systems, supported country-specific pricing and franchise requirements, and delivered a seamless customer experience for a growing rental market.

With guidance from agency Elements, Intersport implemented a Pimcore-based solution: a searchable rental web app that lets users pick destination, shop, dates and equipment, reserve and pay online, and pick up ready-to-go rentals. Integrated Pimcore CDP connections to POS and marketing systems consolidated more than 3 million customer profiles, speeding check-in, enabling central marketing and better resource forecasting. Since 2011 the platform has supported over 265,000 rentals, generated ~300,000 positive reviews, driven online sales growth and produced a 50% sales increase in Germany in 2020; personalization and digital signage rollouts are planned next.

Intersport RENT