Case Study: Verseidag achieves streamlined product data management and improved user experience with Pimcore

Relaunch of the Verseidag Website With Pimcore

Verseidag‑Indutex is a global manufacturer of high‑performance coated and laminated technical textiles for markets such as architecture, biogas, digital printing, sun protection, industry, logistics and automotive. For the website relaunch they faced the challenge of modeling complex, varied product data and balancing deep technical information with a strong visual presentation to serve different product orientations and application areas.

Using Pimcore (PIM/MDM, DAM and CMS) implemented by Twocream, Verseidag centralized structured and unstructured content in a single backend, with preconfigured data fields that sped up complex data modeling and integration with the CMS. The new solution improved editor acceptance, streamlined content management, and delivered an excellent user experience for both site visitors and internal editors.

Verseidag

Bastian Zölller

IT Project Manager