Case Study: Deutsche Bahn AG achieves real-time omnichannel passenger updates and improved CX with Pimcore

Railway Company Uses Digital Signage for Instant Updates

Deutsche Bahn, Europe’s largest railway operator, needed to modernize passenger services by consolidating train departures, delays, station maps and other travel data into a single system and publishing it across multiple touchpoints to improve productivity and customer experience. The challenge was to aggregate disparate railway systems and deliver real-time, user-friendly information to both staff and travelers.

Pimcore partner Basilicom built a Pimcore-based solution that gathers data from APIs into a central master data system, powers agent dashboards and self-service terminals, and drives omnichannel digital signage with features like station navigation, delay confirmations and feedback. The result is intuitive interactive screens and a new communication channel for real-time content delivery, an agile, extensible platform—and a Solution of the Year award for the project.

Deutsche Bahn AG