Case Study: Radio Gong 96.3 achieves increased traffic and returning users with Pimcore

Radio Gong 96.3 - Customer Case Study

Radio Gong 96.3, Munich’s leading private radio station, was held back by an outdated, hard-to-manage website. Poor search and responsiveness, slow and error-prone updates of news, events, weather and traffic, and low returning-user rates meant listeners couldn’t rely on the site for current information.

DGTLS implemented Pimcore DXP/CMS to automate and simplify content management, add lead tracking, deliver live DPA news, enable Google Maps traffic updates, and show a dynamic background reflecting Munich’s real-time weather and time. The result was timely, well-organized content, a better user experience, significantly higher traffic and returning visitors, and strengthened brand engagement and radio listenership.

Radio Gong 96.3