Case Study: Wiesner-Hager achieves inspiring product storytelling with Pimcore

Product storytelling meets flexible PIM system

Wiesner-Hager, a furniture company specializing in office equipment and furniture solutions, needed a better way to present its broad product portfolio and improve its website’s conversion and customer journey. Managing product data for marketing had become time-consuming, and the existing digital touchpoint no longer met customer expectations for information and inspiration. Wiesner-Hager used Pimcore’s PIM/MDM, DXP/CMS, and DAM capabilities to support its new website experience.

Pimcore implemented a flexible PIM-driven solution that let editors efficiently connect products and product families while balancing practical information with emotional storytelling on the frontend. The result was a more engaging product section and project showcase, improved service quality, and rising inquiries. Pimcore also enabled management of 5,100 media assets and 120 product detail pages, helping Wiesner-Hager deliver a stronger, more usable website experience.

Wiesner-Hager

Franz Gurtner

Head of Marketing