Case Study: Pro Touch achieves 60% faster time-to-market and 25% higher conversions with Pimcore

Pro Touch - Customer Case Study

Pro Touch is an athletic brand with 20+ years of experience in footwear and apparel. Facing fragmented product data across a PIM, CMS and an external shop system, the company struggled with poor data quality, slow time-to-market and the need for an e‑commerce platform that would support online and in‑store sales of customizable products for a 14–30 demographic.

With implementation by Elements, Pimcore consolidated PIM, DAM, CMS and commerce into a single source, launched an e‑commerce site and delivered a responsive web configurator (desktop, mobile and POS) offering 180+ million pattern combinations and 3D previews. The rollout cut time-to-market from 8 to 2 days (60% reduction), raised conversion by 25%, enabled sales of more than 43,000 tricots in year one and reduced sales cycle time by 90%.

Pro Touch